They're
Scrolling
Past You.
Your next class is watching your competitors' TikToks instead.
Why your enrollment numbers are flattening
Your feed is a brochure.
Theirs is a movement.
“I found out about my school through their TikTok. Their Instagram just looked like a catalog.”
Priya Nair, Enrolled Fall 2025 — UC Davis
Z
doesn't read your about page.
They scroll TikTok at 11pm and decide where to apply. 74% of prospective students say social media directly influenced their school shortlist. Your admissions brochure gets 4 seconds on Instagram before they're watching a campus tour someone made for free.
How we engineer content that converts
Content engineered
for enrollment cycles.
Every reel mapped to the enrollment calendar. Peak posting windows pre-calculated per platform.
ok this just convinced me to apply 👀
wait they have a game design major??
this is the first school reel that felt REAL
adding to my list rn
The replies ARE the funnel. We engineer content that generates application-intent comments.
Feed autopsy
We dissect every post you've made in the last 18 months. Reach decay, engagement drop-off points, content type breakdown. You get a 47-point report that will make your current agency uncomfortable.
Enrollment-mapped content calendar
Every post tied to an enrollment milestone — application open, campus visit day, decision deadline. Built around your specific cycle, not a generic template.
Production + community
We shoot, edit, caption, post, and respond. Real-time community management during peak enrollment windows. Your DMs answered in 4 minutes, not 4 days.
Universities that stopped losing applicants
Schools that hired us
stopped losing applicants.
“I wasn't even thinking about Emerson until their TikTok showed up. The vibe was completely different — it felt like students made it, not the PR department. That's why I applied.”
Jasmine Torres
First-year, Emerson College · Enrolled Fall 2025
Audit My
Campus Feed
We review your last 90 days of social content and send you a 47-point breakdown within 72 hours. No sales call required.
The 2025 Higher Ed Social Benchmark
What's inside:
- →Platform-by-platform benchmarks for 200+ schools
- →Engagement rate norms by institution size
- →Top 10 content formats by enrollment impact
- →TikTok vs Instagram vs LinkedIn — where your dollars go furthest
- →The 5 posts that drove the most application clicks in 2025
47 pages. Published February 2026. Based on analysis of 200+ institutional accounts across TikTok, Instagram, LinkedIn, and YouTube.